When a caterpillar begins to transform into a butterfly, specialized imaginal cells begin to appear inside its body. As the number of imaginal cells increases, they begin to recognize each other and bond together to create specialized communities. The caterpillar’s body nourishes the growth of these communities as they become more complex. Eventually these communities form the fundamental structures that ultimately become a butterfly.
This amazing, transformative story is, metaphorically, what happens to brands when they embrace digital marketing. Digital marketing allows even the oldest, most stoic brands to discover new audiences by leveraging creativity and positioning to differentiate their brands online. Importantly, digital marketing is not merely a source for direct leads and sales, digital marketing is not just Search Engine Optimization (SEO) and Pay-per-Click (PPC) campaigns; rather, digital marketing is the process that enables your brand to contact prospects in ways they want to be reached via blogging, social media or email marketing.
Simply put, digital marketing gives your brand wings.
Incorporating these new touch-points within your marketing and sales process not only adds to your prospect’s decision-making with entertainment, information and a one-on-one storytelling approach – they are incredibly affordable too. Never before has the ability to reach vast audiences of like-minded customers/consumers been so easy, efficient and affordable.
Digital marketing allows communities of fans to bond and share their enthusiasm for brands, products and services. Your brand becomes the Voice of Customer (VOC) through engagement. More importantly, this audience is also a source of product/service innovation that, if monitored, provides real-time assessment of what your customers want to buy.
Extending the metamorphosis of caterpillars into butterflies into marketing is the inspiration for my logo because, surprisingly, the metamorphosis of butterflies is allegorical to businesses. Where one butterfly is a miracle of cellular community, the swarm of butterfly migration also symbolizes the strength of a brand through its collective community, based on the behaviors of its individual constituents. Thus, the Monarch butterfly is the symbol for Brand4Market.