Services
Branding
Logo Design
A strong visual identity serves to position your company as a leader in your industry. Consistent use of the identity enhances the world’s recognition of “who we are” and visually reinforces your reputation for quality and leadership. Your logo has to resonate with your prospects today and for decades to come.
Brand4Market provides design services considerate of logo application at all sizes and in a variety of media. Your mark will actually be a family of marks that work together across media. Commitment to graphic identity is a strong example of commitment to quality.
Imagery
“If your company was a car, what kind of car would it be?” This question is widely used to help business owners discover their unique position in their market. Coupled with the logo, selection of imagery helps define the company’s position and positioning.
Often, images are specified by color tones, line of sight, candid or formal, diversity, and many other attributes. When used consistently, the images communicate a sense of place and the personality.
Voice & Writing Style
Writing style is important to consistency of brand presentation. The written word has to align that style with the overall brand imagery. From how the company is presented to how the audience is addressed, your company is setting a tone of engagement in writing. This tone should align with your desired position in the marketplace.
Marketing Strategy
Competitive Analysis & Market Position
Strategic marketing concerns your choice of policies dedicated to improving your competitive position, noting challenges and opportunities within the competitive environment. Your competitive analysis documents the current environment. A projected analysis can identify where additional threats may emerge. Your position in the market will help define your plan.
Strategic planning begins with review of your internal and external business environment, including broad factors such as technology, economics, culture, politics and legal aspects. Overarching goals are chosen.
Marketing Plan
A marketing plan is an explanation of what specific actions will be taken over time to achieve your goals. Your plan can be extended to cover many years.
Your marketing plan will include audience definition, marketing mix (paid, earned, and owned media), and budget allocation. Often, emphasis will be proportioned among products/services to meet the overarching goals.
Content Strategy
The tone of your message matrix and how those messages relate to your overarching goals. The frequency of types of messages and the desired outcomes of engagement, using content to drive profitable behaviors.
Design Essentials
Website Design
Your website is often the first qualifier for business and in many instances, commerce. Brand4Market strives to present your business products and services in a way that aligns to your Vision & Mission & Values, while supporting the users’ immediate needs. Navigation decisions will be based on conversion techniques.
SEO & Google Analytics
Make your website “Google friendly” and track the behaviors of your target audiences. SEO is a continuously evolving space. Today’s efforts to increase digital reach extend beyond on-page keywords.
Ecommerce
Ecommerce solutions can be extremely simple or incredibly robust. Brand4Market helps you define the needs and expense of the solution, select the best fit, and implement the solution – training your team along the way.
CMS Configuration
Sales Kits
If you have a sales team, they need a presentation that aligns with and supports the core website content – whether in print, video, PPT or PDF.
Trade Shows
Participation in trade shows and events are a substantial investment. Brand4Market helps ensure that your booth is aligned with your Marketing Strategy, and that the sales team has materials they need to get attention, make the most compelling presentation, and capture leads.
Campaigns
Campaigns are coordinated messages across multi-media touchpoints. Increasing touchpoints increases brand resonance, brand retention, and softens the barriers to sales. Brand4Market provides a variety of services to reach your target audience.
Marketing Automation
Your website can do some of the heavy lifting by responding to inquiries based on user behaviors!
Email Marketing
Consistent email marketing to a refreshed list of prospects increases your brand and product/service reach. Audiences are segmented by location, interests, roles, past purchases, and more.
Social Media Marketing
Make your external company positioning align with other campaign components to capture the first-time viewer or the engaged fan.
Direct Mail
Reinforce your message by leveraging more tactile forms of communication. Your audience remembers your brand through repeated representation across all media.
Advertising
Whether you are boosting posts on Facebook, LinkedIn or Twitter, running Google AdWords, choosing radio, newspaper, or magazines, Brand4Market can provide advertising that aligns with your creative campaigns and has tracking mechanisms to help determine the best value in placement.
Blogging
Brand4Market can help you establish thought leadership through blogging. This SEO-friendly activity allows you to cover core principles while engaging with your audience.
Sales Support
CRM Configuration
Establishing a Customer Relationship Management software can be time consuming. Brand4Market helps sales teams understand the software, how data entry can make a difference, how setting sales goals and forecasting can indicate where improvements can be realized. We’ll work together to establish the internal process, understanding how and where customer touch points can influence the sale.
Social Networking
Going beyond social media marketing, savvy sales and marketing teams now focus their efforts on one-to-one social networking. Brand4Market will show your sales teams how to best use LinkedIn and other social media properties to reach and build relationships with prospects.