Flanagan Paper on Social Behaviors Accepted for Presentation at Corporate Communication International at Baruch College/CUNY
Columbia NJ – February 2, 2012– Wendy Flanagan, President of Brand4Market, has been selected to present her paper Social Behavior Engages Motivation 3.0: How attributes of Social Media are changing corporate performance systems and re-inventing trust at the Conference on Corporate Communications 2012 to be held in NYC in June, 2012. The paper was originally researched and written on behalf of Dittman Incentive Marketing in 2010.
Readily identifiable behaviors in Social Media are changing the way corporate incentive, recognition, and rewards programs are being implemented and delivered. Through her work in Social Media Marketing, Flanagan became intrigued by neuromarketing and the psychology of intrinsic and extrinsic motivation in social environments. Corporations are now leveraging gamification (the designed challenges that motivate consumers playing video games) and the behaviors demonstrated in Social Media for rapid and willing change in corporate culture and behaviors.
About Corporate Communication International
Corporate Communication International provides a world-class, research-driven educational center in Corporate Communication. CCI offers information on the best practices and theory of the profession to practicing professionals, scholars, and university students through professional seminars and symposia, traditional publications, electronic and on-line media, briefings and white papers, and traditional university courses. Devoted to the theory and practice of corporate communication, Corporate Communication International provides vital information for corporate practitioners, as well as scholars, policy makers, and the general public. For more information on CCI visit www.corporatecomm.org
About Brand4Market
Brand4Market President Wendy Flanagan provides exclusive, executive-level marketing consulting for clients, acting as senior marketing officer onsite and offsite, dedicated to growing brand recognition and providing marketing in support of sales. Services include marketing positioning, competitive analysis, branding, copywriting, graphic design, direct mail, Website design, blogging, email marketing, and Social Media Marketing. Flanagan has received many design and marketing awards, and has been named one of NJ Biz’s 50 Best Women in Business, and has been inducted into the Advertising Hall of Fame of NJ. She serves on the Board of Directors of the Marketing Executives Networking Group (MENG) and is a member of the NJAdClub, The Parsippany Area Chamber of Commerce, and The CMO Club. https://brand4market.com