Sometimes technology changes beyond what can be easily fixed. This was the case with SIFM.org, which used an older theme, and while attractive and functional, it didn’t accommodate the newest edition of WordPress, the very platform it was built on. Because the latest edition of WordPress, known as Gutenberg, uses blocks to manage content, this site was not easily converted by just putting a new theme in place. Additionally, several plugins used for core functional requirements were no longer supported by the original programmers, were not updated, and were not compatible with the latest version of WordPress. These plugins included security functions for member management.
Brand4Market installed a new theme, researched new plugins to provide the same functionality, provided a fresh design, and consolidated their conference microsite into the main website.
About Brand4Market
Founded in 2010 by Wendy Flanagan, Brand4Market provides digital and traditional creative services to marketing leaders and business owners for B2B and B2C marketing. Client industries include accounting, construction, electronics, finance, insurance, legal, market research, non-profits, retail, and security. Clients enjoy professional, responsive service and deliverables such as: branding, CRM consulting, CMS consulting, collateral design, direct mail, ecommerce, email marketing, marketing automation consulting and implementation, marketing planning, print and online advertising, SEO, social media marketing, trade show design, website design and development, and website maintenance. For more information, visit https://brand4market.com.
About SIFM
SIFM is an exclusive network of insurance financial professionals from global insurance, reinsurance companies, public accounting firms and their servicing organizations. Membership grants exclusive access to our network of industry peers, resources and expert knowledge. For more information visit SIFM.org.