Updated Brand and Website Support the Leadership and Advancement of School Principals
Newly independent, non-profit status for the eighteen-year-old leadership institute, The Cahn Fellows Programs, prompted the organization to update their brand. The Cahn Fellows Programs selected Brand4Market president Wendy Flanagan to design a new logo, website and brochure, leveraging the strengths and brand equity of the existing brand.
For the logo, Flanagan preserved the recognizable Cahn Fellows “tree” with its diversity of colors, adding strength and an academic feel through use of a shield while updating the fonts and colors for greater readability and a cleaner, fresher look.
The new website, now at https://cahnfellowsprograms.org, is deceptively simple with a clean, mobile-enabled design. But the new WordPress site is actually a powerhouse of technologies including embedded Vimeo videos; Tableau data visualization; a secure documents area for program participants; and robust filter, sort, and search controls that allow users to locate alumni by year, name, and/or location with more than 450 profiles of participants since 2003.
Says Flanagan, “One of the challenges during website design was the size and quality of photographs of alumni, some of which were smaller than a postage stamp. Using image enhancement software, we were able to enhance people’s faces with striking clarity. This is important to the site as the individuals are being celebrated for their achievements.”
The new Cahn Fellows Programs website incorporates a smarter navigation structure that will accommodate the program expansions planned by the organization for implementation in 2021 and 2022.
About The Cahn Fellows Programs
Founded in 2002, The Cahn Fellows Programs are a set of programs that have been specifically designed to support the growth of exemplary school leaders. The Programs enable Fellows to become even more effective principals while leveraging their talents to support aspiring school leaders as they choose an ally who learns alongside them in the yearlong process of growth. For more information, visit https://cahnfellowsprograms.org.
About Brand4Market
Founded in 2010 by Wendy Flanagan, Brand4Market provides digital and traditional creative services to marketing leaders and business owners for B2B and B2C marketing. Client industries include accounting, broadcasting, construction, electronics, finance, insurance, legal, market research, non-profits, retail, and security. Clients enjoy professional, responsive service and deliverables such as branding, CRM consulting, CMS consulting, collateral design, direct mail, e-commerce, email marketing, marketing automation consulting and implementation, marketing planning, print and online advertising, SEO, social media marketing, trade show design, website design and development, and website maintenance. For more information, visit https://brand4market.com.