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Over years of business networking, I’ve heard people comment that attending networking events does not bring about the quality sales leads they seek. While it does not provide the direct human contact that builds the emotional connection of a warm handshake, online social networking does offer the advantage of more targeted sales and marketing efforts. […]

Maybe you need to increase your marketing budget Your marketing funnel works in conjunction with your sales funnel: Raising brand awareness, Promoting differentiators, and Bringing in prospective buyers so that salespeople can engage with qualified leads. There are so many media components that might make up your marketing mix: market research, website, marketing automation, social

I read a post this week about why “Facebook is doomed” based a high level view of the combined innovation and multi-channel growth strategy of Google. The post is a bit like comparing a Navy aircraft carrier to a luxury yacht, since Google’s social network is G+, not Google as an entirety. While I agree

Today’s web design is focused on being mobile-enabled. Smart phones, tablets and e-readers audiences demand responsive design. Flanagan is experienced in WordPress, Ektron, Sitecore and Kentico – selecting web platforms based on your budget, needs for scalability and size and skills of your internal marketing team. Her design is considerate to your capabilities and limitations

Brand4Market can work within your existing email marketing solution: ConstantContact, ExactTarget, VerticalResponse or MailChimp. You can choose to further invest with robust email marketing and marketing automation (MA) – solutions such as InfusionSoft, Pardot, Marketo or Eloqua. For more robust corporate implementations you should have staff commitment from your own IT and marketing resources, and

You have different types of customers, and their buying patterns differ accordingly. Knowing who your best customers are can help you to speak to them in their terms. By identifying your target audience and what motivates their buying decisions, Brand4Market can supply a check list against which all marketing communications can be evaluated. Only by

Are weeks and months flying past without attaining your business goals? Your sales cycle is enhanced by a sound marketing plan that identifies offers, price points, promotions, brand names and more. Often, seasonal needs, trade show schedules and customer buying cycles weigh heavily into marketing decisions. Many industries take advantage of consumer “life events”. Brand4Market

Do you feel like competitors are a mix of apples and oranges? Your top competitors are not the companies that you aspire to be, even though they may win the sale. Your competitors are companies who inhabit the same geographic and/or revenue space, who target the same customers and who carry similar offers or merchandise.

Content strategy can be used to generate organic Search Engine Optimization (SEO), extend brand digital reach and demonstrate potential for conversion through opt-in and content download. How the content is crafted must be representative of the company – as the tone will imply personality and character to the brand. Likewise, how content is distributed is

Provide sales support with dazzling collateral for in person presentations. Every sales cycle is different, and Brand4Market will work with you to determine your typical touch-points and what information will be shared and when. From sales call scripts to full presentation kits and slide shows, Flanagan helps craft conversion-centric communications for distribution via electronic, personal

If you’re headed to a trade show, you know that it’s a huge time commitment and investment. Stand out with a campaign using imagery and offer that distinguishes your company and makes a lasting impact on your audience. Brand4Market can recommend exhibit manufacturers or work with your existing supplier to provide a booth and trade

Brand4Market offers online press release writing and distribution to help your company get found online and drive authoritative traffic back to your web site. Consistent use of online press releases helps build your brand and digital network. It’s strongly recommended that this service be combined with Social Media Marketing.

Brand4Market offers professional design, copy-writing and implementation of your brand across Facebook Pages, Twitter, LinkedIn Corporate and Personal Pages and Groups, and Google+ Pages and Communities. Larger social media initiatives require a content strategy that can help generate conversations with partners and customers, as well as internal champions to continue the networking and dialog. Brand4Market

Brand4Market president Wendy Flanagan believes that 360 degree marketing is essential for brand recognition and retention with your audience. From concept to copywriting and design – list purchase to printing and fulfillment – Flanagan manages your project from start to finish. Choose Brand4Market for creativity in dimensional mail, postcards, lenticular mailers and more.

Your brand is unique, and the logo treatment and colors are the beginning of an interesting brand story. The style and quality of implementation send visual messages about your company and set expectations for the audience. Brand treatment can range from as simple as a logo design to brand guidelines to templates for use across

Often, IT and marketing departments are too busy with daily activities to review marketing software. Flanagan acts as your marketing technology project manager and coordinator, reviewing, comparing and recommending software based on your criteria including cost, functions, ease-of-use, integration, reporting and access permissions. She works closely with your in-house teams to make certain all parties