Wendy Flanagan

Flanagan Paper on Social Behaviors

Flanagan Paper on Social Behaviors Accepted for Presentation at Corporate Communication International at Baruch College/CUNY Columbia NJ – February 2, 2012– Wendy Flanagan, President of Brand4Market, has been selected to present her paper Social Behavior Engages Motivation 3.0: How attributes of Social Media are changing corporate performance systems and re-inventing trust at the Conference on […]

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Web Design

Today’s web design is focused on being mobile-enabled. Smart phones, tablets and e-readers audiences demand responsive design. Flanagan is experienced in WordPress, Ektron, Sitecore and Kentico – selecting web platforms based on your budget, needs for scalability and size and skills of your internal marketing team. Her design is considerate to your capabilities and limitations

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Email Marketing

Brand4Market can work within your existing email marketing solution: ConstantContact, ExactTarget, VerticalResponse or MailChimp. You can choose to further invest with robust email marketing and marketing automation (MA) – solutions such as InfusionSoft, Pardot, Marketo or Eloqua. For more robust corporate implementations you should have staff commitment from your own IT and marketing resources, and

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Personas

You have different types of customers, and their buying patterns differ accordingly. Knowing who your best customers are can help you to speak to them in their terms. By identifying your target audience and what motivates their buying decisions, Brand4Market can supply a check list against which all marketing communications can be evaluated. Only by

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Marketing Plan

Are weeks and months flying past without attaining your business goals? Your sales cycle is enhanced by a sound marketing plan that identifies offers, price points, promotions, brand names and more. Often, seasonal needs, trade show schedules and customer buying cycles weigh heavily into marketing decisions. Many industries take advantage of consumer “life events”. Brand4Market

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Competitive Analysis

Do you feel like competitors are a mix of apples and oranges? Your top competitors are not the companies that you aspire to be, even though they may win the sale. Your competitors are companies who inhabit the same geographic and/or revenue space, who target the same customers and who carry similar offers or merchandise.

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Content Strategy

Content strategy can be used to generate organic Search Engine Optimization (SEO), extend brand digital reach and demonstrate potential for conversion through opt-in and content download. How the content is crafted must be representative of the company – as the tone will imply personality and character to the brand. Likewise, how content is distributed is

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Sales Kit

Provide sales support with dazzling collateral for in person presentations. Every sales cycle is different, and Brand4Market will work with you to determine your typical touch-points and what information will be shared and when. From sales call scripts to full presentation kits and slide shows, Flanagan helps craft conversion-centric communications for distribution via electronic, personal

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Trade Show Graphics

If you’re headed to a trade show, you know that it’s a huge time commitment and investment. Stand out with a campaign using imagery and offer that distinguishes your company and makes a lasting impact on your audience. Brand4Market can recommend exhibit manufacturers or work with your existing supplier to provide a booth and trade

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Online Press Releases

Brand4Market offers online press release writing and distribution to help your company get found online and drive authoritative traffic back to your web site. Consistent use of online press releases helps build your brand and digital network. It’s strongly recommended that this service be combined with Social Media Marketing.

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Social Media Marketing

Brand4Market offers professional design, copy-writing and implementation of your brand across Facebook Pages, Twitter, LinkedIn Corporate and Personal Pages and Groups, and Google+ Pages and Communities. Larger social media initiatives require a content strategy that can help generate conversations with partners and customers, as well as internal champions to continue the networking and dialog. Brand4Market

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Direct Mail

Brand4Market president Wendy Flanagan believes that 360 degree marketing is essential for brand recognition and retention with your audience. From concept to copywriting and design – list purchase to printing and fulfillment – Flanagan manages your project from start to finish. Choose Brand4Market for creativity in dimensional mail, postcards, lenticular mailers and more.

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Brand & Logo

Your brand is unique, and the logo treatment and colors are the beginning of an interesting brand story. The style and quality of implementation send visual messages about your company and set expectations for the audience. Brand treatment can range from as simple as a logo design to brand guidelines to templates for use across

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Flanagan Joins Panel Discussion “How to Promote Yourself” with MCA-INJ

Brand4Market president Wendy Flanagan joins a panel of media communications experts on Tuesday, September 17th, 2013 for a discussion “How to Promote Yourself” with the New Jersey Chapter of Media Communications Association – International (MCA-INJ). Brand4Market president Wendy Flanagan joins a panel of media communications experts on Tuesday, September 17th, 2013 for a discussion “How

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Flanagan to Keynote

Flanagan to Keynote 2012 Tanning Solutions Expo on Social Media Marketing Columbia NJ – On January 21, 2012, Brand4Market President Wendy Flanagan will address a specialized audience of retail business owners including tanning and beauty salons, fitness centers, spas, manufacturers and distributors on “Changes in Social Media Marketing and Growing Business in 2012” at the

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Flanagan to teach Social Media

Flanagan to teach Social Media Marketing at William Paterson University on February 27, 2012 Columbia NJ – Wendy Flanagan, President, Brand4Market, will conduct a 3 hour continuing education class at William Paterson University in Wayne, NJ on February 27, 2012. This affordable evening session provides insights from the viewpoint of a senior marketing executive who

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Matheny Therapy Solutions outreach for children with special needs

Matheny Therapy Solutions wanted to extend district services to public and private schools with speech, physical, and occupational therapy, and rehabilitation technology. We arrived at the concept, “Think Therapy Solutions” with the intent that public school Directors of Special Services will think of Matheny first when they face challenges. To meet the communications goals of

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Dittman TotalPRO marketing website

Dittman Incentive Marketing provides enterprise-wide incentive, recognition and rewards programs. To manage 500+ employees at their clients’, Dittman created the TotalPRO solution – a points-based, modular software. TotalPRO® helps companies attract, engage, motivate, and retain top talent by drawing together all recognition and rewards initiatives to a single, easy-to-use, client-branded site. A global points system

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Flanagan Recognized

Flanagan Recognized by Parsippany Area Chamber of Commerce Columbia NJ – January 31, 2012 – The Annual Awards Dinner of the Parsippany Area Chamber of Commerce (PACC) was a gala celebration of hand-picked dignitaries and exemplary chamber volunteers. PACC President Rob Peluso and Executive Director Craig Schlosser were joined in recognizing volunteers by Congressman Rodney

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